COMMUNICATING FOR CREATING SUSTAINABLE SOCIETIES
Centre for Environment Communication (CEC) is committed to engaging children, youth, and adults proactively to raise awareness on environmental issues, promoting action via activities to give such awareness practical shape, and through a consistent and sustained call for awareness and action, gradually engender behaviour change among people.
We seek to ensure that such behaviour change is oriented towards making the environment and its related issues a part of our daily concerns such as saving money, balancing income and expense, and working towards a good life.
CEC’s abiding motivation is to join hands with the society and communicate towards creating the world where we are never worried about the fact that one day there may not be clean air to breathe or safe water to drink, or healthy food to eat or food to eat at all, and leave in the hands of our future generations a natural world whose innate capacity to sustain and renew itself is sound and flourishing.
What is Environment Communication?
Simply put, Environment Communication means communicating or giving out an environmental message to protect and preserve our natural environment to create behaviour change and a sustainable future. Communication of such messages to all — children, youth and adults — is becoming increasingly important because not living sustainably is simply not an option in today’s world.